In the B2C marketers seem to have a better Industry Email List understanding of how they can reflect customer wishes in their marketing communications. And until last year you could well substantiate this sentiment by pointing to the better open and Industry Email List click ratios of the B2C campaigns. However, this is no longer the case since 2021. The Click Through Rate or CTR (clicks divided by the number of emails delivered) even reached a Industry Email List score of 8.96% in B2B last year. Such a high click rate has never been seen before. Not even in B2C. Dutch Email Marketing Benchmark 2022: CTR in B2B and the B2C For example: a B2B marketer who delivers an email to.
For example, 12,500 contacts managed to entice Industry Email List an average of 916 contacts to click in 2019 and no fewer than 1,120 contacts in 2021. That is an increase in the click rate of about 22% in just a few years. In the benchmark you Industry Email List therefore also read 'that the marketers and communication specialists who work in B2B deserve a compliment for all their hard work'. But here too B2B wins. Send your campaigns on Saturdays Industry Email List The E-mail Marketing Benchmark not only provides a lot of information about the different ratios, but you can also find a lot of information about the days and months on which marketers send their campaigns.
And if you compare that data with the opens and Industry Email List clicks of the different sending moments, you will come to surprising insights. For example, the weekend as a shipping time appears to score well in both B2B and B2C, while marketers Industry Email List still prefer Tuesday or Thursday as a shipping time. Although these preferences are sometimes very industry-specific. If you look at the catering industry, you can get the following data from Industry Email List the benchmark: Dutch Email Marketing Benchmark 2022: hospitality industry COR, CTR and campaigns Sending mailings on Sundays does not seem very convenient in the hospitality industry with an average COR of 20.13%.